GEO Score out of 100
Your AI search readiness vs. competitors
Free GEO Audit — Is Your Website Visible to AI Search?
Find out if ChatGPT, Perplexity, and Google AI Overviews can see and cite your website — in 60 seconds.
GEO — Generative Engine Optimisation — is how you get your business cited in AI-generated answers. 78% of businesses now fund GEO programmes. The average UK website scores just 31/100 for AI search readiness. The question isn't whether AI search matters — it's whether you're showing up.
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Takes 60 seconds. No credit card required.
$7.3B
GEO market size by 2031 (34% CAGR)
78%
Businesses already funding GEO programmes
Only 23%
Currently measuring their AI search visibility
What you'll get
Everything you need to know about your AI search visibility.
AI Crawler Access Status
Whether GPTBot, ClaudeBot, and PerplexityBot can index your site
Citation Readiness Assessment
Whether your content structure allows AI to extract and cite you
Frequently asked questions
What is a GEO audit?
A GEO audit — Generative Engine Optimisation audit — checks whether your website is visible to AI search engines like ChatGPT, Perplexity, and Google AI Overviews. It analyses AI crawler access (whether GPTBot and ClaudeBot are blocked), content structure for AI extractability, structured data, brand authority signals, and llms.txt compliance.
What is GEO (Generative Engine Optimisation)?
GEO is the practice of optimising your website to appear in AI-generated search results. Just as SEO gets you ranking on Google, GEO gets you cited in ChatGPT answers, Perplexity responses, and Google AI Overviews. AI search is growing at 527% year-on-year — businesses not investing in GEO are increasingly invisible.
Is my website blocked by AI crawlers?
Many websites block AI crawlers without realising it. If your robots.txt blocks GPTBot, ClaudeBot, or PerplexityBot, AI search engines cannot index your content and will never cite you. Our free GEO audit checks your AI crawler access status in seconds.
What is a good GEO score?
The average UK small business website scores around 31/100 for GEO readiness. A score of 60+ puts you well ahead of most competitors. Above 70 means you have strong foundations for AI citation. Our audit tells you exactly what's holding your score back.
How is GEO different from SEO?
SEO optimises for traditional search engines like Google. GEO optimises for AI-powered search engines — ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. The two share foundations (good content, technical health, structured data) but GEO adds specific requirements: AI crawler access, citation-ready content structure, brand authority signals, and llms.txt.
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