Insights

SEO & GEO Insights

Practical guides on SEO, GEO, and AI search optimisation for UK small businesses. No jargon. No fluff. Just what works.

Split comparison showing traditional Google search results on the left and AI-generated answers on the right, illustrating the difference between SEO and GEO
SEO vs GEO

SEO vs GEO: What UK Small Businesses Need to Know in 2026

Google AI Overviews now appear on 48% of all search queries (Heroic Rankings, 2026). That means nearly half the time someone searches for a product, s...

·12 min
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Illustration showing a business website being scanned by AI crawlers like GPTBot and ChatGPT-User
How-To

Is Your Website Visible to ChatGPT? Here's How to Check

If you're asking "is my website visible to ChatGPT?", you're asking the right question. ChatGPT now handles roughly 12% of Google's search volume — ma...

·10 min
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Diagram showing how generative engine optimisation helps small businesses appear in AI search results
GEO Fundamentals

What Is GEO? A Small Business Guide to AI Search Optimisation

GEO stands for Generative Engine Optimisation. It is the practice of optimising your website and online presence so that AI search engines — ChatGPT, ...

·20 min read
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